Identifying Opinion Leaders to Promote Organ Donation on Social Media: Network Study
نویسندگان
چکیده
منابع مشابه
Identifying Opinion Leaders to Promote Organ Donation on Social Media: Network Study
BACKGROUND In the recent years, social networking sites (SNSs, also called social media) have been adopted in organ donation campaigns, and recruiting opinion leaders for such campaigns has been found effective in promoting behavioral changes. OBJECTIVE The aim of this paper was to focus on the dissemination of organ donation tweets on Weibo, the Chinese equivalent of Twitter, and to examine ...
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ژورنال
عنوان ژورنال: Journal of Medical Internet Research
سال: 2018
ISSN: 1438-8871
DOI: 10.2196/jmir.7643